Every competitor faces pressure, and it varies by industry, consumer/investor segment and geography. This applies to services, products, ideas, organizations, jobs… whenever there’s a choice and a market. The pressure might push you to be:

  • Cheaper
  • Simpler
  • Dumber
  • More short term
  • Easier
  • Coarse
  • More convenient
  • Hyped

But it’s also possible to choose a marketplace that rewards:

  • Durability
  • Difficulty
  • Elegant design
  • Resilience
  • Thoughtfulness
  • Higher performance and efficiency
  • Patience

A real challenge is in trying to bring the desires of one segment to the other. That’s difficult indeed.

Choose your customers, choose your future.