Crispiness | Seth’s Blog


Crisp faces many opponents: entropy, laziness, time, compromise and false shortcuts. And fear. Most of all, fear.

Things rarely become crispy on their own. Instead, it requires care and effort. An ume shiso hand roll begins with a crisp piece of nori, but within a minute or two, though the ingredients are the same, it becomes soggy instead of tasty.

Uniforms, service, linens, insights–they can all be crisp if we care enough.


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