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The final idea is article Schema. Google has said before that they love structured data. It helps them understand the site better. Article Schema ...

A mentor of mine used to drill the following into my head: “You are not your target market.” He meant that it doesn’t matter if you think ...

The Pinocchio protocol | Seth's Blog ...

The Ace Twitter thread began with a profile expressing disbelief that the brand should still be operating if it couldn’t price-match larger ...

Brands’ words and actions — including yours — matter. As politics, health care, and other cultural topics become more polarized, being ...

That’s sort of an oxymoron. The original figureheads were carved into the bow of a ship. They exist to express the spirit of the boat and to ...

I can assume that if Google algorithms can tell whether an entity is relevant to a topic, they can also tell when links are topically relevant. I ...

Stuart Butler is a trained rocket scientist turned content marketing rock star. Though the career as a rocket scientist didn’t stick, he ...

“Ready” vs. “Done” | Seth's Blog ...

At the outset of today’s column, I referenced the Google leak in passing. If you’d like to hear more commentary on it from a local SEO ...

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